Why Digitally Printed Packaging is a Game-Changer for CBD Products
Request SamplesAs CBD products continue to grow in popularity, so does the need for packaging that both protects quality and makes a memorable impression.
In a rapidly expanding market, brands must find ways to stand out while meeting the unique requirements of CBD packaging. Digitally printed packaging offers distinct advantages tailored to the CBD industry’s needs, from flexible order sizes and quick turnarounds to eco-friendly materials and vibrant designs. In this post, we’ll explore why digitally printed packaging is the ideal choice for CBD brands aiming to make a lasting impact.
The Growing Demand for CBD Packaging Solutions
The CBD market has witnessed explosive growth in recent years, fueled by rising consumer interest in natural wellness products. As CBD moves from niche health stores to mainstream retailers, the need for high-quality, eye-catching packaging has never been greater. Effective CBD packaging does more than just hold the product—it tells the brand story, assures customers of quality, and differentiates the product from competitors. For these reasons, digitally printed packaging has become a preferred solution for many CBD brands.
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Why Digitally Printed Packaging is Ideal for CBD Products
Fast Turnarounds for Agile Brands
In the fast-evolving CBD industry, timing is critical. With digital printing, brands can achieve significantly shorter lead times, allowing for quicker product launches and updates to meet shifting consumer demands. This responsiveness is a game-changer for CBD brands that need to adapt quickly to trends or regulatory changes.
Small Order Flexibility
Not all CBD brands need bulk orders, especially for niche or seasonal products. Digital printing allows for smaller, cost-effective order quantities without compromising on quality. This flexibility makes it easy for CBD brands to introduce limited editions or test new products without committing to large runs.
Vibrant, Eye-Catching Design Options
In a crowded marketplace, a product’s look can make all the difference. BakPac’s commitment to innovation and advanced digital printing solutions ensures that CBD brands receive cutting-edge packaging solutions. Digitally printed packaging offers high-quality colours and detailed designs that attract attention. With vibrant graphics and customisations, brands can showcase their personality, attract new customers, and create memorable packaging that reflects the essence of their CBD products.
Different Flavours in One Order
High Quality Print
Personalisation and Brand Storytelling
Digital printing also offers brands the opportunity to personalise their packaging, enabling a more direct connection with customers. Custom designs, seasonal themes, or even unique designs for specific product lines all help tell a story that resonates. For CBD products, which are often marketed as premium or natural health products, this storytelling aspect can be crucial for building trust and loyalty.
Eco-Friendly Packaging for an Eco-Conscious Market
Today’s consumers increasingly prioritise eco-friendly brands, and the CBD market is no exception. Digitally printed packaging often comes with sustainable options, like recyclable or biodegradable materials, aligning with environmentally-conscious values. Brands choosing these materials can assure customers that their packaging aligns with their commitment to the planet, adding another level of appeal to their products.
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How Digitally Printed Packaging Protects CBD Product Quality
Preserving the quality and efficacy of CBD products is essential, especially since factors like light, moisture, and oxygen can affect potency. Digitally printed packaging materials with high barrier properties offer robust protection, ensuring that CBD products maintain their freshness, potency, and effectiveness. This quality preservation is essential for building brand credibility and customer satisfaction in a competitive market.
Versatility to Meet Changing Regulations
The CBD industry is subject to shifting regulations, meaning packaging requirements can change at any time. Digitally printed packaging makes it simple for brands to update labels or information quickly and affordably. This flexibility helps CBD brands stay compliant with minimal hassle, reducing waste and cost from discarded packaging while ensuring customers receive accurate information.
Get Started with Digitally Printed Packaging for Your CBD Brand
With so many benefits, it’s clear why digitally printed packaging is a smart choice for CBD brands. From its flexibility and eco-friendly options to vibrant designs and regulatory versatility, digital printing offers everything a CBD brand needs to thrive in this dynamic market.
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Market Trends for Cannabidiol and Hemp Products
- Rising online sales of CBD
- Rising demand for natural products
- Rising demand for ingestible products
- More is spent on cannabis extracts than Vitamin B and C combined
- CBD products are nowstocked alongside vitamin supplements in major supermarkets
Increasing Millennial Population
- Millennials are approximately twice as likely as adults in general to have tried foods and beverages that contain CBD.
- The advantages of CBD for mental wellbeing, which include alleviating symptoms of depression, lowering anxiety, and improving sleep, are particularly attractive to millennials, the generation credited for normalising the conversation about mental health.
More than 8 million Britons are now buying CBD products making it a market that is impossible to ignore.
CBD and Hemp Products Suitable for Pouches
With a range of materials in white, silver and clear with excellent barrier properties, pouches are a perfect option for packaging cannabidiol products.
Capsules
The legalisation of medicinal cannabis is anticipated to have a positive impact on the demand for cannabidiol in the pharmaceutical sector.
Chewables / Edibles
Edibles such as gummies, candies and chocolate are some of the products that are in high demand.
Loose Leaf Tea
CBD tea has a variety of potential health benefits. Many studies on the benefits of CBD are now underway, with the majority of them yielding favourable results.
Bathing Salts
Conventionally, cannabidiol has been studied for its pain-relieving, relaxing, and anti-anxiety properties
Cosmetics
There is a growing application of CBD in the skincare industry as awareness grows with respect to the benefits of CBD infused personal care products.
Creams and Balms
Recent studies have shown that it has therapeutic benefits when applied to the skin. Topical solutions such as salves and lotions are in high demand.
Digital Print Advantages for Pouch Production
No matter the market you need flexible packaging for, the digital print advantages remain the same.
Low MOQs
Order volume based on demand. With low minimum order quantities you only order what you need.
Minimise Inventory
Minimum inventory reduces waste of outdated packaging in a fast changing market
Multiple SKUs
Multiple variations or designs in one order. As long as they are the same size and the same material of course.
Variability
Add personalisation to every pouch or serial numbering for security and tracking.
Reduced Waste
Reduced waste due to minimum set up requirements and reduced energy in production.
Fast Turnarounds
Get products to market faster so they start making money sooner. UK production reduces shipping time too.
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Sustainable Packaging
By design, digitally printed packaging is a more environmentally friendly product than conventionally printed packaging.