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How TikTok Is Reshaping Packaging in 2026
Request Pouch SamplesAs we move into 2026, TikTok has become the place where products launch, routines go viral, and packaging earns its own spotlight. PR teams and marketing pros know this well: if a product doesn’t look good, pour well, open smoothly or create a satisfying moment on camera… it’s missing a major touchpoint with Gen Z audiences.
Flexible packaging has stepped into the centre of this shift. It moves, it bends, it pours, it behaves like content. And with brands now building campaigns around unboxings, refills and everyday aesthetics, pouches are becoming a creator’s best friend.
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TikTok Isn’t Just Influencing Packaging – It’s Directing It
A shaped pouch can steal the show. A spouted pouch can become the hook of a video. A mono-material refill pouch can turn sustainability into a visually compelling story. TikTok has changed how packaging is judged: not just on function, but on performance.
Creators want packaging that feels interactive – something with movement, texture and personality. The first second of a TikTok video needs a visual cue, and pouches deliver that effortlessly.
Just think about it:
- The smooth pour from a spout
- The crisp twist to open or close
- The soft squeeze of a refill
- The perfect “click” of a cap
- The ASMR crinkle when you have a Velcro zipper
These moments don’t just support the product – they are the product experience.
Trend Cycles Are Fast – Packaging Needs to Be Faster
TikTok trends can catch fire overnight and fade just as quickly – which means brands need packaging that can move at the same pace. This is where digital print becomes a genuine superpower.
With digital print, you’re not locked into long production cycles or rigid moulds. You can switch up designs instantly, react to emerging aesthetics and jump on trends while they’re still trending. It opens the door for:
- Seasonal drops that feel fresh
- Creator-led collaborations designed in days, not months
- Personalised influencer mailers that look tailored and exclusive
- Event-specific designs with zero tooling delays
Whether a brand wants to test three different aesthetics, launch a limited-run flavour, refresh their packaging, or build a creator-specific pack, flexible pouches make it achievable – fast, agile and low-risk.
This kind of design freedom is exactly what modern brands need. When trends move quickly, your packaging has to be just as flexible – and that’s where flex-pack + digital print outperform every traditional format.
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From Restock to Refill: The New TikTok Ritual
“Restock my drawers with me” dominated 2024–2025. In 2026, we’re entering the “refill with me” era.
It’s the same satisfying, calming, organised-aesthetic energy, but with a sustainable twist. Viewers love seeing bottles filled neatly, liquids poured slowly, and routines reset in a way that feels mindful and waste-conscious.
Refill pouches sit perfectly in this trend. They make the whole ritual cleaner, smoother, more practical and importantly, more watchable.
Brands embracing refills aren’t just solving a sustainability expectation. They’re creating content opportunities that audiences actively seek out.
Sustainability That Doesn’t Compromise Style
TikTok has made sustainability more visible than ever – but here’s the twist: eco-friendly packaging doesn’t have to look plain or stripped back. It just has to be better for the planet.
That’s exactly where our Mono range changes the game.
These mono-material pouches are fully recyclable, but they still allow for the same high-impact digital print, metallic finishes, bold colours and premium feel as any other pouch. They can look clean and minimal, bright and playful, luxury and metallic, or even imitate kraft paper – without sacrificing performance or recyclability.
For brands, it means you can be genuinely sustainable and completely on-brand.
For PR teams and creators, it means you get packaging that:
- Photographs beautifully
- Feels premium in hand
- Matches your brand’s aesthetic
- Still delivers an eco-positive message
This is sustainability without visual compromise – a solution where design freedom and recyclability finally live side by side.
And that’s exactly the kind of story creators love sharing: packaging that’s doing the right thing without looking like a downgrade.
The PR Shift: Multi-Pouch Kits for Unboxing Moments
PR teams are moving away from heavy, bulky kits and toward multi-format pouch boxes that give creators more to play with. A curated selection of different pouch types gives influencers a full brand story in one hit – something they can pour, squeeze, display, compare and talk about.
A mixed pouch kit might include a shaped pouch for visual personality, a mono-material refill pouch for eco storytelling, a spouted pouch for that perfect pour shot, and a few single-serve sachets for fun, quick demos.
This variety turns a simple PR send-out into:
- A richer unboxing
- A more dynamic video
- A stronger brand experience
- More shareable content opportunities
And because BakPac offers low MOQs and fast turnaround, brands can experiment with these kits without committing to huge volumes.
Packaging in 2026 Has One Job: Perform
Flexible packaging gives brands the movement, aesthetic and sustainability that modern audiences expect. It’s functional, expressive, refill-ready and incredibly camera-friendly – which is exactly why creators love it.
2026 won’t be about shelf presence alone. It will be about on-screen presence. Pouches make that possible.
BakPac is ready to help brands create packaging that doesn’t just look good – it becomes content.
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