The Coffee Market: Why Digitally Printed Flexible Packaging is Brewing Success

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The global coffee market continues to grow at a rapid pace. According to Towards Packaging, coffee pouch packaging market is set to reach billions in value over the next few years, fuelled by the rise in coffee consumption and the demand for eco-friendly packaging. With unique blends, premium roasts, and sustainable solutions driving innovation, packaging has become a crucial tool for standing out. As coffee culture expands through specialty cafés, pop-ups, collaborations with fashion brands, and influencer-led marketing, coffee producers increasingly require packaging that is versatile, high quality, and available in both small and large runs.

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The Rise of Flexible Packaging in Coffee

Flexible coffee pouch packaging has become the standard for the industry due to its lightweight structure, ability to preserve freshness, and convenience. Reports such as Packaging Gateway highlight how flexible formats are reshaping the industry. Unlike rigid containers, flexible formats allow for more creative branding, lower environmental impact, and better cost-efficiency.

Stand up pouches have long been the go-to for retail coffee, offering resealable options that are ideal for day-to-day home use. However, the market is shifting. Increasingly, coffee brands are turning to side gusset pouches, such as our MonoQuad range. These pouches can hold larger volumes, making them perfect as refill bags that can be poured directly into coffee machines or storage containers. Unlike stand up pouches, side gusset formats usually don’t come with a zipper seal, which makes them ideal for bulk filling. This refill trend supports consumer preferences for both convenience and sustainability.

Why Valves Matter in Coffee Packaging

All coffee bean pouch packaging (whether stand up or side gusset) require one essential feature: a non-return valve. Degassing valves allow the release of carbon dioxide while preventing oxygen from entering the pack. This ensures the pouch doesn’t inflate and helps maintain the freshness and aroma of the coffee.

The combination of valved side gusset pouches offers the ultimate solution for both storage and presentation, meeting consumer expectations for quality and convenience.

side gusset recyclable coffee bag

Side Gusset

Coffee pouch packaging

Stand Up Pouches

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Digital Printing: The Future of Coffee Packaging

Coffee is no longer just about the drink – it’s about the experience. As Perfect Daily Grind notes, digital printing has transformed coffee pouch packaging, offering both flexibility and creative freedom. Pop-up events, influencer meetups, and collaborations with lifestyle brands require packaging that can be turned around quickly and in small runs.

This is where digital printing makes all the difference:

  • Fast turnaround – ideal for limited-edition runs or event-specific designs.
  • Low MOQs (minimum order quantities) – making it easier for smaller roasters or marketing campaigns to access premium packaging.
  • High-quality, vibrant designs – ensuring brands stand out with luxury finishes.

At BakPac, we specialise in fast, flexible, digitally printed packaging. Our MonoQuad side gusset pouches with valves are a standout option for larger volumes, while our stand up pouches offer everyday convenience. This combination allows us to support both small-batch projects and bulk orders with equal quality and efficiency.

As our own Harry Baker explains in his interview on Brewing a Greener Cup, the industry is not only embracing digital print for flexibility, but also for its role in supporting more sustainable and environmentally responsible packaging. His insights reinforce why innovation in coffee packaging is about more than just design. It’s about meeting the environmental and commercial challenges of a rapidly evolving market.

Coffee pouch
Side gusset coffee pouch
Coffee pouch packaging

Sustainable Coffee Pouch Packaging: Good for Beans, Good for the Planet

Coffee isn’t just about the buzz – it’s about the story behind the cup. And today’s coffee lovers want that story to include sustainability. With recyclable and mono-material options, coffee pouches can be kinder to the environment while still keeping beans fresh.

At BakPac, we help brands choose the right materials that look great on the shelf and do good for the planet. Whether it’s recyclable films, lighter structures to reduce waste, or vibrant digital printing that uses less setup material, we’re all about giving you eco-friendly options without compromising on style.

Designs That Pop

Packaging isn’t just a container – it’s your first handshake with the customer. Bold colours, matt finishes, quirky illustrations, or that sleek minimalist look – whatever vibe you’re going for, our HP Indigo 200k digital presses make it happen.

Because we offer low MOQs and fast turnaround, you can experiment with different designs for seasonal blends, influencer collabs, or limited-edition roasts without breaking the bank. Think of it as packaging that works as hard as your double shot espresso.

Market Growth and Trends

WiseGuy Reports predict steady growth in the coffee pouch packaging sector as consumer habits evolve.

Key trends include:

  • Growth in side gusset pouches for bulk and refill formats.
  • Increasing popularity of digital printing for customisation and speed.
  • A focus on sustainability, with recyclable and mono-material pouches gaining ground.
  • Premiumisation of packaging, with consumers expecting stylish, modern, and eco-conscious designs.

Why BakPac?

At BakPac, our MonoQuad range of side gusset pouches with degassing valves represents the perfect solution for coffee brands looking to scale. These pouches combine capacity, freshness, and premium design, making them ideal for both retail and refill markets.

We’re proud to deliver fast turnaround, low MOQs, and exceptional quality. Whether you’re a small roaster needing a short run for a pop-up collaboration, or a large coffee producer requiring thousands of vibrant, digitally printed packs, BakPac provides the speed, quality, and flexibility you need.

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