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Packaging for Biltong & Jerky
Request SamplesThe Ultimate Guide to Pouches That Preserve and Sell
Biltong is no longer just a South African staple – it’s carving out a strong space in the UK snack market alongside beef jerky and other dried meats. With rising demand for high-protein, low-sugar options, dried meat snacks are becoming very popular in gyms, pubs, supermarkets, and convenience stores. In fact, the global biltong market is expanding rapidly, with increasing interest from health-conscious Western consumers. This article highlights the growing popularity of biltong as a go-to protein snack.
But to succeed in this growing category, your product needs packaging that protects freshness, looks the part, and works across different retail setups.
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What’s the Best Pouch for Biltong, Jerky and Dried Meats?
When it comes to packaging dried meats like biltong or jerky, the right pouch does more than just hold the product—it helps sell it. From portion size to where it’s sold, your ideal format depends on how and where your snack will be enjoyed.
Pillow Pouches
Ideal for single-serve or smaller packs, pillow pouches are lightweight, cost-effective, and perfect for snacks that need to hang or sit neatly in a box display. They’re especially popular for on-the-go options in gyms, pubs or vending machines.
Stand-Up Pouches
If your product is going on a retail shelf, stand-up pouches offer more room for branding and customer info. Most include resealable zippers, which is a big win for larger packs of biltong – keeping the product fresh over multiple uses while elevating your brand presence.
Materials That Protect Your Product
Dried meat snacks like biltong are sensitive to oxygen and moisture – which means barrier protection is essential. Your pouch material needs to keep out what shouldn’t get in, especially for dried meat products like biltong and jerky, which are sensitive to oxygen and moisture. At BakPac, we offer a variety of materials suited to biltong and jerky, including:
MONO Clear Film:
Our most popular option for biltong. While it’s not our highest barrier material, it still offers strong protection and lets consumers see exactly what they’re buying. Seeing the cut, texture and colour of the meat can build trust and drive purchases – especially in a competitive category.
MONO White & MONO Clear:
If your product needs extended shelf life or is heading into more complex retail environments, these higher-barrier materials are ideal. They offer enhanced protection against oxygen and moisture while still providing a sleek, premium print surface for bold branding.
What Finish Works Best?
Your packaging finish isn’t just a design choice – it affects how the product looks, feels, and holds up over time.
- Matt: Our most popular finish. Offers a clean, modern look and works well across health-focused or artisanal branding.
- Gloss: Bold, bright and highly visual. If you want to make your pouch stand out on shelves or use vibrant colours, gloss is a great option.
- Soft Touch: This premium, tactile finish feels luxurious – but it’s less suited to biltong due to the natural oils in the product. It’s also our most expensive finish, so worth weighing up depending on your target market and price point.
Features That Add Functionality
Euro Slots
If you’re selling in gyms, pubs or stores, euro slots allow your pouches to hang neatly on display hooks. It’s a simple way to increase shelf visibility and make better use of retail space.
Zippers
Perfect for larger packs, a resealable zipper allows customers to keep their biltong fresh between snacks – especially important for maintaining texture and flavour.
Tear Notches
Small but mighty, tear notches make pouches quick and easy to open – no scissors required. It’s a minor detail that massively improves the customer experience.
Clear Windows
Giving customers a peek inside the pouch builds trust and can boost purchase confidence. A clear window lets the quality of your biltong, jerky or dried meat speak for itself.
Launching or Rebranding a Biltong Product?
The biltong and dried meat market is heating up and packaging plays a key role in getting noticed and staying fresh. Whether you’re launching a new product or looking to scale up, BakPac’s range of flexible pouches offers the ideal mix of function, form and fast turnaround.
We offer low MOQs, expert support, and high-quality digital print – giving you the flexibility to test, adapt, and grow in this protein-powered snack space.
Talk to us about producing the right pouch for your biltong.
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